How Ditano increased repeat purchases and cleared slow-moving stock with store credit
Table of content
- About Ditano
- Challenge: Transitioning from transactional discounts to meaningful connections
- Solution: Diversifying promotions with a dynamic store credit system
- Results: Driving repeat purchases and managing inventory
- Next chapter: From short-term promotions to long-term loyalty
Snapshot at a glance
Frequent discounting led to price sensitivity and eroded Ditano's premium value.
Substantial store credit rewards driving lasting relationships.
Increased engagement with promotions and repeat purchases.
About Ditano
Curated luxury in perfume, cosmetics, and skincare
Ditano was born from the Ditano family’s deep-rooted passion for the art of beauty and fragrance. What began as a cherished local perfumery has blossomed into a distinguished online destination, known for its meticulously curated selection of fine perfumes, premium cosmetics, and expert skincare.
Driven by a philosophy that marries timeless tradition with cutting-edge innovation, Ditano serves as a bridge between the world’s most exquisite beauty brands and the discerning customers who seek them. Every product tells a story, and every purchase is an invitation to experience the very best the beauty world has to offer.
Challenge: Transitioning from transactional discounts to meaningful connections
Luigi Ditano noticed a major problem in the industry: relying too much on blanket discounts was teaching customers to chase the cheapest price instead of staying loyal to a brand. This not only cut into profits but also weakened the premium, carefully curated experience Ditano worked hard to create.
As Luigi put in:
"Our goal was to find a smarter way to build loyalty. Traditional discounting often felt too transactional and could undervalue our carefully curated brand. We wanted to create a system that rewarded customers in a way that felt more substantial and encouraged a lasting relationship."
The core mission was to:
Elevate the conversation: Shift the customer relationship from a focus on price to a shared appreciation for quality and curation.
Incentivize discovery: Encourage customers to return and explore new categories, rather than just waiting for their favorite product to go on sale.
Implement with elegance: Find a solution that was sophisticated enough for a luxury brand yet simple enough to deploy without friction.
Solution: Diversifying promotions with a dynamic store credit system
"In particular, we were looking for a way to diversify our promotional activities and move beyond traditional discounting, which can sometimes undervalue the brand. With Koin, we can create more dynamic and rewarding experiences for our customers, encouraging loyalty while maintaining a healthier balance in our promotional strategy."
The technical integration was crucial to this shift. Luigi highlighted:
“The setup with Koin was very smooth – the platform was easy to implement and the team’s support was quick and reliable, making the onboarding process seamless. It allowed our team to remain focused on our customers, not on solving technical puzzles."
Results: Driving repeat purchases and managing inventory
The seeds planted by this new strategy are already beginning to flower. The introduction of store credit has initiated a positive change in customer behavior and opened new avenues for strategic growth.
The introduction of store credit fundamentally changed how customers interacted with Ditano's promotions. Unlike one-time discount codes that are quickly forgotten, store credit brought higher engagement to the promotions. It was a powerful indicator that store credit was resonating with their audience and opening the door to more widely accepted offers.
Building a foundation for repeat purchases
This heightened engagement directly translated into commercial results. Early data revealed a marked increase in second and third purchases from customers who participated in store credit campaigns. The compelling reason to return, a pre-existing balance, successfully converted one-time buyers into loyal customers.
This demonstrated that customers were being nurtured into a loyal cycle of purchase, reward, and repurchase, establishing a powerful foundation for sustainable growth.
Clearing slow-moving inventory
Beyond immediate engagement, Luigi found that store credit also has potential in managing slow-moving inventory more strategically. The ability to create targeted campaigns for specific categories provides a powerful lever to incentivize purchases of slower-moving products, effectively improving commercial performance.
Next chapter: From short-term promotions to long-term loyalty
Within just a few months of introducing store credit, Ditano achieved tangible results:
Higher engagement with promotions
Positive signs of repeat purchases
Greater potential for managing slow-moving stock strategically.
What began as a simple alternative to transactional discounts quickly proved to be a strategic lever for long-term growth. Ditano’s next chapter is clear: evolving from uniform store credit campaigns to personalized loyalty journeys and building an authentic community.
"We appreciate how Koin allows us to run short promotional campaigns in a flexible way, helping us engage customers without relying solely on heavy discounting. It's a sophisticated tool for building an authentic community."
Ditano’s story demonstrates that, with the right approach, store credit can reward customers in meaningful ways, nurture long-term relationships, and preserve the premium essence of a brand.
Ready to build authentic loyalty like Ditano? With Koin, you can move beyond transactional discounting and create rewarding experiences that turn buyers into lifelong advocates.
Get value insights to grow your stores!
-About Author
Emma C.
As the Chief Marketing Officer at KOIN app, I’m here to build a robust ecosystem by collaping with Shopify apps. Together, we can create seamless integrations that add more value to our shared customers.
KOIN helps merchants retain customers, increase repeat purchases, and drive loyalty by offering cashback and store credit rewards.
📩 Let’s connect! emma@getkoin.io
