Beluga Boutique: Building a newsletter list that actually converts without discounting
3.2%
~10%
Table of content
- About Beluga Boutique
- The challenge: Growing subscribers without cheapening the brand
- The solution: Store credit automation through Koin and Shopify Flow
- Results: Subscribers engagement that translates to sales
- Why Koin worked for Beluga Boutique
Snapshot at a glance
Standard 10% discount approach didn't align with brand values. Needed to incentivize newsletter signups without cheapening premium positioning or attracting bargain hunters
Store credit automation through Koin integrated seamlessly with Klaviyo and Shopify Flow. €10 store credit awarded instantly upon newsletter signup
3.2% newsletter submit rate via Klaviyo. Nearly 10% of total revenue during campaign period attributed to newsletter signups
About Beluga Boutique
A neighborhood shop with a soul
Beluga Boutique opened its doors in fall 2023 on rue Jenny Lepreux in Bordeaux. For Célia and Jon, the store presented something they’d been dreaming about for years - a vision that finally materialized when they left Paris with their two children to come home.
Their ambition went beyond simply opening another retail space. They wanted to create a genuine neighborhood gathering spot, the kind of place where people naturally slow down, strike up conversations, and discover objects that feel meaningful rather than mass-produced.
The physical store proved successful enough that Beluga Boutique expanded online, bringing their carefully curated selection to customers beyond Bordeaux. Their digital catalog features distinctive home decor, thoughtful accessories, and beautiful stationery – each item chosen to help people either give exceptional gifts or treat themselves to something special.
The challenge: Growing subscribers without cheapening the brand
“I was looking for a way to get people to sign up for our newsletter, and the standard 10% off solution didn’t seem relevant for us.”
The solution: Store credit automation through Koin and Shopify Flow
Koin caught their attention for several reasons: straightforward pricing, user-friendly interface, and most importantly, the ability to reward subscribers with store credit rather than discounts. That distinction mattered tremendously for maintaining Beluga Boutique’s positioning.
The team built an automated workflow using Shopify Flow that granted €10 in store credit whenever someone joined their newsletter. What made the solution particularly powerful was how seamlessly Koin integrated with Klaviyo, the email marketing platform Beluga Boutique already relied on. This meant they could continue using Klaviyo’s sophisticated segmentation and automation features while Koin handled the store credit mechanics in the background.
“It was relatively easy to set up, and the difficulties I did have were immediately resolved by the Koin support team.”
Results: Subscribers engagement that translates to sales
The numbers told a clear story:
3.2% submit rate according to Klaviyo analytics
Nearly 10% of total revenue during the campaign period came directly from customers who signed up through the newsletter incentive
Beyond the raw metrics, the store credit approach accomplished something discounts couldn’t: it brought customers back for intentional purchases without making the brand feel cheap or desperate. People weren’t just grabbing quick deals, they were returning to shop thoughtfully.
Why Koin worked for Beluga Boutique
“The app is easy to use, support is great, and it does exactly what it says it will do, without strange configuration requirements or ads.”
Get value insights to grow your stores!
-About Author
Emma C.
As the Chief Marketing Officer at KOIN app, I’m here to build a robust ecosystem by collaping with Shopify apps. Together, we can create seamless integrations that add more value to our shared customers.
KOIN helps merchants retain customers, increase repeat purchases, and drive loyalty by offering cashback and store credit rewards.
📩 Let’s connect! emma@getkoin.io
