Running on Blooms: Giving back without the hassle
Running on Blooms case study snapshot
Traditional loyalty programs created friction. Customers had to sign up, remember logins, and track confusing point systems. The checkout process felt more like work than appreciation
Koin's automatic reward system gives 5% cash back on all orders plus a $10 bonus for local flower deliveries, instantly, with no sign-ups or point tracking required
Customers get rewarded automatically without extra steps. The program drives repeat purchases while staying surprisingly affordable. Rachael now focuses on engagement, not managing a complex system
The challenge: Rewarding loyalty without adding friction
In a competitive floral market, Rachael wanted to give customers a real reason to choose Running on Blooms. Her first idea was a rewards program for flower orders. But traditional loyalty programs came with problems:
Customers had to sign up and remember login details
Point systems were confusing to track and redeem
Extra steps at checkout felt more like work than appreciation
Rachael wanted something simpler. A genuine "thank you" that didn't require extra effort from customers or her team.
The solution: Automatic rewards that work in the background
Koin gave Rachael exactly what she was looking for: a reward system that runs automatically.
5% cashback on all orders
Extra $10 bonus for locally delivered fresh flowers
No sign-ups. No point tracking. No hoops to jump through. Customers get rewarded instantly after every purchase. It feels like a gift, not a program.
Results: An easy-to-manage and affordable loyalty solution that drives retention
The system works smoothly in the background. Customers get rewards automatically, which brings them back without adding friction at checkout.
What surprised Rachael most is the cost:
Why Koin worked for Running on Blooms
No friction for customers, rewards happen automatically
Feels personal, not transactional
Easy for a busy business owner to manage
Drives repeat business without training customers to wait for sales
Koin lets Running on Blooms reward loyalty in a way that matches their brand: thoughtful, simple, and genuinely customer-first.
About Running on Blooms
Running on Blooms is an Ohio floral and gift shop that started with a vintage VW flower truck and evolved into a thriving store with event space. They offer fresh arrangements, curated gifts, and kids' parties, delivering exceptional experiences through genuine community connections.
Platform: Shopify Grow
Industry: Floral + Gift
Website: https://runningonblooms.com/
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-About Author
Emma C.
As the Chief Marketing Officer at KOIN app, I’m here to build a robust ecosystem by collaping with Shopify apps. Together, we can create seamless integrations that add more value to our shared customers.
KOIN helps merchants retain customers, increase repeat purchases, and drive loyalty by offering cashback and store credit rewards.
📩 Let’s connect! emma@getkoin.io
