From complexity to clarity: YGwigs’ store credit strategy
YGwigs case study snapshot
Complex points systems didn’t align with YGwigs’ strategy.
A straightforward store credit program via Koin, clearly displayed and redeemable like cash.
Easier customer service, increased engagement, and stronger repeat purchase rates.
The challenge: Why a complex loyalty program didn’t work
Instead, they were searching for a simple and transparent way to reward shoppers that felt more like real value, which encourages confidence and repeat purchases. As a business grows, its systems must become simpler.
They wanted to:
Reward customers consistently with store credit after each purchase
Make store credit easy to track and understand
Avoid the confusion often associated with tiered loyalty programs
Increase conversion rate and repeat purchase rate without adding friction
Solution: A simple Shopify store credit program powered by Koin
To remove all barriers and achieve their strategy, YGwigs chose Koin, a Shopify app purpose-built for cashback and native store credit.
Instead of building an elaborate loyalty ecosystem, they launched a straightforward strategy: every customer earns 2% store credit on their order total, no matter the product category. More importantly, with Koin, the customer experience is seamless.
Customers can clearly see their credit balance in their accounts
They can redeem credit directly at checkout, just like using cash
There’s no need to calculate points or understand tiers
And the best part? Koin is currently free to use.
Key benefits of using store credit for customer loyalty
Operational simplicity
Customer trust & retention
Koin partners report that brands using store credit see up to 3.2× more repeat purchases and 47% less revenue leakage from refunds.
Early impacts even before advanced features
Final takeaways
By rewarding every purchase with visible, usable store credit, Ygwigs created a cycle of loyalty that feels more like a natural part of the shopping experience, not a gimmick. No extra apps to manage, no math to explain. Just a clear reward for every order.
Looking for a better way to reward your customers and boost repeat purchases?
Koin Store Credit makes it easy. Fast to set up, simple to manage, and completely free (for now). Install Koin now!
About YGwigs
YGwigs is a Black-owned brand founded in Atlanta (2017) specializing in premium human hair wigs. With 20+ years of experience and their own factory, they serve Black women globally through their online store.
Platform: Shopify Plus
Industry: Hair Accessories
Website: https://ygwigs.com/
Get value insights to grow your stores!
-About Author
Emma C.
As the Chief Marketing Officer at KOIN app, I’m here to build a robust ecosystem by collaping with Shopify apps. Together, we can create seamless integrations that add more value to our shared customers.
KOIN helps merchants retain customers, increase repeat purchases, and drive loyalty by offering cashback and store credit rewards.
📩 Let’s connect! emma@getkoin.io
