Turning loyalty into real rewards: The “Witch, Please!” cashback approach
Table of content
- About YGwigs
- Challenge: Complex loyalty system didn’t fit their strategy
- Solution: A simple and native store credit program powered by Koin
- Benefits
- Why store credit works for YGwigs - and could work for you too
Snapshot at a glance
Complex points systems didn’t align with YGwigs’ strategy.
A straightforward store credit program via Koin, clearly displayed and redeemable like cash.
Easier customer service, increased engagement, and stronger repeat purchase rates.
About YGwigs
The YGwigs story - Over 20 years of empowering beauty with premium wigs
Founded in Atlanta in 2017, YGwigs is more than just a wig store. It’s a mission-driven brand dedicated to redefining beauty and confidence through premium hair products. With over 20 years of industry experience, their team has built deep expertise, operating their own factory and working closely with skilled engineers to develop high-quality wigs and hair extensions.
YGwigs stands out by listening to their customers and crafting products tailored to their real needs, especially for Black women who have long been underserved in the hair industry. Their goal is to globalize their reach and empower more women to express their beauty on their own terms.
Today, they sell exclusively online through their Shopify store, delivering premium human hair wigs to customers around the world.
Challenge: Complex loyalty system didn’t fit their strategy
Instead, they were searching for a simple and transparent way to reward shoppers that felt more like real value, which encourages confidence and repeat purchases. As a business grows, its systems must become simpler.
“We didn’t want to build a complicated points system or segment our customers into tiers. Our goal was to keep things simple, letting customers clearly see the store credit in their account, which they can use just like cash.”
They wanted to:
Reward customers consistently with store credit after each purchase
Make store credit easy to track and understand
Avoid the confusion often associated with tiered loyalty programs
Increase conversion rate and repeat purchase rate without adding friction
Solution: A simple and native store credit program powered by Koin
To remove all barriers and achieve their strategy, YGwigs chose Koin, a Shopify app purpose-built for cashback and native store credit.
Instead of building an elaborate loyalty ecosystem, they launched a straightforward strategy: every customer earns 2% store credit on their order total, no matter the product category. More importantly, with Koin, the customer experience is seamless.
Customers can clearly see their credit balance in their accounts
They can redeem credit directly at checkout, just like using cash
There’s no need to calculate points or understand tiers
And the best part? Koin is currently free to use.
“Our experience with Koin has been great - the setup was smooth, and communication with the team has been very easy.”
Benefits
With store credit acting like a payment method, customer support sees fewer loyalty questions - no need to explain tiers or points.
Clear, tangible rewards build trust. Buyers return to spend their store credit, increasing frequency.
Koin partners report that brands using store credit see up to 3.2× more repeat purchases and 47% less revenue leakage from refunds.
Even though Ygwigs hasn't tapped advanced loyalty automations yet, their team reports immediate engagement uplift.
“Our experience with Koin has been great - the setup was smooth, and communication with the team has been very easy.”
Why store credit works for YGwigs - and could work for you too
By rewarding every purchase with visible, usable store credit, Ygwigs created a cycle of loyalty that feels more like a natural part of the shopping experience, not a gimmick. No extra apps to manage, no math to explain. Just a clear reward for every order.
Looking for a better way to reward your customers and boost repeat purchases?
Koin Store Credit makes it easy. Fast to set up, simple to manage, and completely free (for now). Install Koin now!
Get value insights to grow your stores!
-About Author
Emma C.
As the Chief Marketing Officer at KOIN app, I’m here to build a robust ecosystem by collaping with Shopify apps. Together, we can create seamless integrations that add more value to our shared customers.
KOIN helps merchants retain customers, increase repeat purchases, and drive loyalty by offering cashback and store credit rewards.
📩 Let’s connect! emma@getkoin.io
