case study

Witch, Please!: Turning loyalty into real rewards with store credit

777

Total orders with store credit

$34,157

Total sales with store credit

Summarize this post by:

Table of content

Witch, Please case study snapshot
The challenge: Why point-based loyalty programs fell short
The solution: Simple cashback rewards using store credit
Key benefits of cashback and store credit for loyalty
Why store credit works for Witch, Please!

Witch, Please case study snapshot

Challenge

Complex points-based loyalty programs were confusing and required too much effort for customers.

Solution

A simple, visible, and easy-to-use store credit reward program fully integrated into Shopify.

Results

Simplified customer experience, increased repeat purchases, and reduce support load.

The challenge: Why point-based loyalty programs fell short

Joe had experimented with countless rewards programs over his 10 years in e-commerce. Many followed the same pattern: customers collected confusing points, then had to figure out how to redeem them for vouchers. Joe wanted to eliminate the hassle and make it easy for customers to enjoy rewards. The goal was simple: minimize customer effort and offer clear, tangible incentives to keep shoppers coming back.

“I've tried many rewards schemes... I wanted a solution that minimized effort for customers, offering a clearer reward to keep them coming back.” - Joe Barron

Key challenges included:

Finding an alternative to confusing points-based loyalty programs.
Reducing customer friction and making rewards transparent.
Encouraging repeat purchases through visible, easy-to-understand benefits.

The solution: Simple cashback rewards using store credit

To turn loyalty into something customers could actually see and use, Joe turned to Koin Cashback & Store Credit.

With Koin, Witch, Please! launched a rewards and cashback program that uses Shopify's native store credit. No confusing points. No clunky shopping experience. Just real cashback, visible and redeemable right at checkout.

Here’s how it works:

Customers automatically earn store credit based on the amount of their order or the total order value
The team uses email marketing campaigns to remind customers when store credit is available as well as their balances.
Store credit is visible in the Shopify Customer Account and redeemable directly at checkout.

Everything happens within the Shopify environment, powered by Koin, so there’s no need for additional portals or external reward panels.

“I love the simplicity and the fact that there is no panel for the customer to have to go into to redeem points or find out how to earn. It’s simple, straightforward, and much easier for customers to understand.” - Joe Barron

On the merchant’s side, Joe can adjust credit balances manually or automatically, all within Shopify - using Shopify Flow or Koin dashboard, giving him full flexibility without extra development effort.

And the results speak for themselves: In just two months, Witch, Please! generated $34,157 in total sales using store credits, across 777 store credit orders - proving that simple, transparent rewards can have a big impact.

Key benefits of cashback and store credit for loyalty

Simplified customer experience

Customers don’t need to track, convert complicated points, or navigate reward panels. Store credit is clearly visible in their account and can be redeemed seamlessly at checkout, as a payment method.

Increased customer loyalty and repeat purchases

Customers are more likely to come back when they know they have a reward waiting. Tangible, easy-to-use store credit encourages more repeat purchases.

Reduced support load

No more customer confusion about loyalty rules. The system is intuitive and self-explanatory, meaning fewer support tickets.

Easy management for merchants

Unlike many loyalty apps that run on their own closed systems, making point conversion complex and causing headaches if you ever want to switch providers - Koin’s built using Shopify’s store credit primitive. This means rewards remain within your Shopify store, are easy to manage.

Enhanced marketing opportunities

Because store credit is simple to manage, Joe can run flexible campaigns, like reminding customers of unused credit or launching special cashback promos to boost sales during key periods.

Ready for growth

Joe is already thinking about future enhancements like:

Tiered cashback for higher spenders
Increased cashback weekends as limited-time promos

“To be able to track an individual event as such would be really cool.” - Joe Barron

Even without those features yet, the existing system is already driving results.

Why store credit works for Witch, Please!

Joe wraps up the success of his store credit cashback program around four key factors:

Simplicity. No need for customers to track points or jump through hoops.

Visibility. Rewards are clearly visible and spendable at any time.
Retention. Customers are motivated to return and use their credit, increasing order frequency.
Ease of management. The system runs itself, with minimal admin or support questions.

Thinking about launching a loyalty program that your customers will actually use? Take it from Joe at Witch, Please!: Sometimes the simplest solution is the most effective. Koin Cashback & Store Credit keeps customers happy, drives repeat business, and makes rewards both easy to understand and rewarding to spend.

Try Koin today - simple, smart for Shopify stores!

About Witch, Please

Joe Barron's Witch, Please! offers curated mystical homeware and gifts for modern witches and spiritual seekers. Born from 10+ years e-commerce experience and unique supplier connections.

Platform: Shopify Basic

Industry: Gifts and Homeware

Website: https://www.witchplease.co.uk/

Get value insights to grow your stores!

Your subscription could not be saved. Please try again.

Your subscription has been successful.

-About Author

Emma C.

As the Chief Marketing Officer at KOIN app, I’m here to build a robust ecosystem by collaping with Shopify apps. Together, we can create seamless integrations that add more value to our shared customers.

KOIN helps merchants retain customers, increase repeat purchases, and drive loyalty by offering cashback and store credit rewards.

📩 Let’s connect! emma@getkoin.io

More Insights

February 11, 2026