case study
Turning loyalty into real rewards: The “Witch, Please!” cashback approach
By
Emma
on
Table of content
- About Witch, Please!
- Challenge: Confusing point systems that require too much effort from customers
- Solution: Simple, straightforward rewards and cashback with store credit
- Benefits
- Why store credit works for Witch, Please!
Snapshot at a glance
Complex points-based loyalty programs were confusing and required too much effort for customers.
A simple, visible, and easy-to-use store credit reward program fully integrated into Shopify.
Simplified customer experience, increased repeat purchases, and reduce support load.
About Witch, Please!
Magical homeware for Witches & lovers of the unusual
Witch, Please! is the enchanting brainchild of Joe Barron, an experienced entrepreneur with over 10 years in e-commerce. The brand emerged as a creative offshoot from his original venture, The Oscura Collective. Initially, Joe planned to introduce some homeware items directly on www.theoscura.com, but after discovering a network of unique suppliers passionate about mystical and witchy designs, he decided to embark on a new journey, launching a dedicated store called Witch, Please!
Witch, Please! quickly became more than just a shopping destination. It’s a celebration of individuality, spirituality, and the beauty of the mystical world. The carefully curated collection offers distinctive gifts and homewares that resonate with modern witches, spiritual seekers, and anyone who loves the esoteric charm. From candle holders and mystical prints to magical decor and ritual supplies, every product is selected with love and an eye for authenticity.
Challenge: Confusing point systems that require too much effort from customers
“I've tried many rewards schemes... I wanted a solution that minimized effort for customers, offering a clearer reward to keep them coming back.” - Joe Barron
Key challenges included:
Finding an alternative to confusing points-based loyalty programs.
Reducing customer friction and making rewards transparent.
Encouraging repeat purchases through visible, easy-to-understand benefits.
Solution: Simple, straightforward rewards and cashback with store credit
To turn loyalty into something customers could actually see and use, Joe turned to Koin Cashback & Store Credit.
With Koin, Witch, Please! launched a rewards and cashback program that uses Shopify's native store credit. No confusing points. No clunky shopping experience. Just real cashback, visible and redeemable right at checkout.
Here’s how it works:
Customers automatically earn store credit based on the amount of their order or the total order value
The team uses email marketing campaigns to remind customers when store credit is available as well as their balances.
Store credit is visible in the Shopify Customer Account and redeemable directly at checkout.
Everything happens within the Shopify environment, powered by Koin, so there’s no need for additional portals or external reward panels.
“I love the simplicity and the fact that there is no panel for the customer to have to go into to redeem points or find out how to earn. It’s simple, straightforward, and much easier for customers to understand.” - Joe Barron
Benefits
Simplified customer experience
Customers don’t need to track, convert complicated points, or navigate reward panels. Store credit is clearly visible in their account and can be redeemed seamlessly at checkout, as a payment method.
Increased customer loyalty and repeat purchases
Customers are more likely to come back when they know they have a reward waiting. Tangible, easy-to-use store credit encourages more repeat purchases.
Reduced support load
No more customer confusion about loyalty rules. The system is intuitive and self-explanatory, meaning fewer support tickets.
Easy management for merchants
Unlike many loyalty apps that run on their own closed systems, making point conversion complex and causing headaches if you ever want to switch providers - Koin’s built using Shopify’s store credit primitive. This means rewards remain within your Shopify store, are easy to manage.
Enhanced marketing opportunities
Because store credit is simple to manage, Joe can run flexible campaigns, like reminding customers of unused credit or launching special cashback promos to boost sales during key periods.
Ready for growth
Joe is already thinking about future enhancements like:
Tiered cashback for higher spenders
Increased cashback weekends as limited-time promos
“To be able to track an individual event as such would be really cool.” - Joe Barron
Why store credit works for Witch, Please!
Simplicity. No need for customers to track points or jump through hoops.
Visibility. Rewards are clearly visible and spendable at any time.
Retention. Customers are motivated to return and use their credit, increasing order frequency.
Ease of management. The system runs itself, with minimal admin or support questions.
Thinking about launching a loyalty program that your customers will actually use? Take it from Joe at Witch, Please!: Sometimes the simplest solution is the most effective. Koin Cashback & Store Credit keeps customers happy, drives repeat business, and makes rewards both easy to understand and rewarding to spend.
Try Koin today - simple, smart for Shopify stores!
Platform
Shopify Basic
Industry
Gifts and Homeware
Total orders with store credit
Get value insights to grow your stores!
-About Author
Emma C.
As the Chief Marketing Officer at KOIN app, I’m here to build a robust ecosystem by collaping with Shopify apps. Together, we can create seamless integrations that add more value to our shared customers.
KOIN helps merchants retain customers, increase repeat purchases, and drive loyalty by offering cashback and store credit rewards.
📩 Let’s connect! emma@getkoin.io
