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(Webinar) Shopify store credit 101: Join to unlock hidden revenue potential

By

Emma

on

Jun 09, 2025

Table of content

Store credit is rapidly gaining momentum across the Shopify ecosystem. More merchants than ever are discovering its potential, implementing creative store credit strategies, and seeing remarkable results.

Even Shopify has been actively promoting and developing the store credit capabilities, recognizing it as an essential feature for modern e-commerce.

The reasons are clear: store credit drives repeat purchases, reduces return costs, enhances customer lifetime value, and creates powerful marketing opportunities that traditional refunds simply can't match.

To help merchants master this growing trend and implement proven best practices, Koin is collaborating with Shopify to bring you "Shopify Store Credit 101: Innovate with Confidence"—a free webinar designed to unlock the full potential of store credit for your business.

Shopify store credit 101 webinar with Koin

Meet your expert speakers

Eileen Adams - Senior Product Manager at Shopify

With over 10 years of experience spanning consulting, finance, and e-commerce, Eileen leads product management for Shopify's store credit primitive. She works directly with merchants and partners to create store credit solutions that drive repeat purchases, prevent lost sales, and boost operational efficiency. If anyone knows the insider secrets of maximizing store credit ROI, it's Eileen.

Liz Pham - Product Manager at Getkoin.io

Liz brings 3+ years of specialized Shopify app development experience to the table. As a Product Manager at Koin, she's helped merchants across all tiers—from Basic to Plus—unlock their e-commerce potential through innovative solutions. Her expertise spans store performance optimization, enhancing the shopping experience, and boosting conversion strategies. As a recognized thought leader in the Shopify ecosystem, Liz regularly shares insights at industry events.

Agenda - What you'll discover

1. Store credit fundamentals (with Eileen)

Get the insider's perspective on how Shopify's store credit system really works and the strategic opportunities most merchants miss.

2. Best practices that drive results (with Liz)

Learn proven implementation strategies that have helped merchants maximize their store credit ROI across different business models.

3. Live Q&A session

Get your specific questions answered by our expert panel—this is your chance to solve real challenges you're facing.

Webinar details

  • When: June 25, 2025

  • Time: 9:30 AM - 11:00 AM (EDT)

  • Where: Live via Google Meet

  • Cost: Completely FREE

Ready to transform your store credit strategy?

Free Register
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Emma C.

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-About Author

Emma C.

As the Chief Marketing Officer at KOIN app, I’m here to build a robust ecosystem by collaping with Shopify apps. Together, we can create seamless integrations that add more value to our shared customers.

KOIN helps merchants retain customers, increase repeat purchases, and drive loyalty by offering cashback and store credit rewards.

📩 Let’s connect! emma@getkoin.io

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