E-commerce tips

The future of loyalty program trends in the E-Commerce landscape

By

Emma

on

Feb 14, 2025

The future loyalty program trends

After countless hours researching customer retention in online space while building Koin, I've spotted some fascinating trends that are reshaping e-commerce in 2025. And trust me, it's way more exciting than counting points!

eCommerce loyalty program

Gamification is the new black

Gone are the days of passive point collection! Brands are turning shopping into an adventure with challenges, leaderboards, and rewards by store credits that actually get customers excited. Your store now is a playground where everyone wins!

AI is getting personal. We're seeing AI predict shopping patterns and customize rewards in real-time. It's like having a super-smart assistant who knows exactly what your customers want before they do!

Automation is changing the game. Store credits are now triggered automatically in every step of customer journey: from celebrating your customers' birthdays to thanking them for that amazing product review they just left.

Store credits will soon replace points or other reward coins. With Shopify's push towards native store credit features, it's emerging as the most stable and seamlessly applicable reward method for merchants. Store credits can be easily integrated across different Shopify apps - from review platforms to referral programs, creating a unified reward ecosystem that just works.

And let's be honest - there's also that beautiful simplicity factor: $1 = $1 in store credit. No complex point calculations needed while shopping!

In June 2024, Shopify introduced early access for store credits and has been actively promoting this feature since then. Just a few weeks ago, Koin app was selected as a Store Credit App Launch Partner by Shopify - a clear signal that the industry is moving towards simpler, more effective reward systems.

I'm super curious - what do you see coming next in the rewards space? What would make your customers do a happy dance?

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Emma C.

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-About Author

Emma C.

As the Chief Marketing Officer at KOIN app, I’m here to build a robust ecosystem by collaping with Shopify apps. Together, we can create seamless integrations that add more value to our shared customers.

KOIN helps merchants retain customers, increase repeat purchases, and drive loyalty by offering cashback and store credit rewards.

📩 Let’s connect! emma@getkoin.io

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