E-commerce tips
Guideline: How to do guest blogging on Koin?
By
Emma
on
Aug 01, 2025
1. Topics that we want
Our blog features posts offering insights, analysis, and guidance tailored to eCommerce and especially Shopify. Our primary objective is to provide valuable information and knowledge to empower merchants in building stronger customer relationships, increasing retention, and maximizing lifetime value through strategic loyalty and marketing approaches.
All articles should be crafted with the readers' interests in mind. We have a preference for topics including:
Store credit
Customer loyalty programs & rewards
Customer relationship management (CRM)
Marketing campaigns for merchants
Repeat purchase optimization
Customer retention strategies
Useful tools & top-notch Shopify apps
Customer lifetime value maximization
Before submitting your content, please ensure to check our blog to confirm that we haven't covered your chosen topic before.
SUMMARY
Market: eCommerce and Shopify
Preferred topics: Store Credit, Customer Loyalty, Customer Relationship Management, Marketing Campaigns, Repeat Purchases, Retention Strategies, Shopify Tools & Apps
Avoid overlapping topics that we have already published.
2. Content expectations
Content requirements
Value and originality: Content should be valuable, original, and not published elsewhere online.
Impartiality: Avoid direct promotion or biased assessments towards any service, brand, or product (except when providing educational comparisons).
Research and accuracy: Ensure content is well-researched, featuring up-to-date information supported by solid statistics, case studies, data from eCommerce platforms, and relevant examples from successful Shopify stores.
Copyright compliance: Articles should not contain any copyrighted material, especially media such as images and videos. Use self-created or freely available media, giving proper credit if necessary.
Length requirement: Content should be at least 1,800 words.
SEO: Adhere to SEO best practices and verify your content using SEO analysis tools before submission.
Grammar and readability: Maintain impeccable grammar, avoiding complicated language. Consider checking the content's readability to ensure accessibility for merchants of all experience levels.
Outbound links
Only 2 do-follow backlinks maximum, must be highly relevant to the core eCommerce/Shopify topic, and have the DR from at least 43.
Link anchor texts must flow naturally in the article.
Formatting
Submit your post in Google Docs.
Keep the format clear and simple using H1, H2, H3, etc.
Include all images in a Google Drive folder.
Include your author info at the bottom of your article within 400 characters.
Make sure to include all the basic necessary parts such as Meta title, Meta Descriptions, the URL that you want, and ALT text for the images.
Image optimization
Try to keep the image size below 100kb
Prefer WEBP format
Image dimension should be at least 1200 width, ratio 16:9 is the best.
Pay attention to the image file's name for SEO optimization.
Include relevant eCommerce/Shopify imagery, screenshots, or infographics when possible.
3. Who we accept guest blog from?
Currently, we accept Guest Blog submissions from:
eCommerce industry partners - Established eCommerce platforms, Shopify Plus Partners, and solution providers
eCommerce & marketing professionals - Store owners, eCommerce managers, digital marketing specialists, and CRM experts
Shopify app developers - Developers and companies creating tools and applications for the Shopify ecosystem
Customer experience experts - Professionals specializing in customer loyalty, retention, and relationship management
eCommerce analysts & researchers - Market research professionals and eCommerce industry analysts
Marketing & growth specialists - Professionals with expertise in customer acquisition, retention, and lifecycle marketing
We do not accept submissions from freelancers or individuals not directly connected to the eCommerce, Shopify, or digital marketing industry. All contributors must demonstrate relevant expertise and credibility in their proposed topic area.
Additional requirements:
Contributors must provide proof of their professional background and expertise in eCommerce/Shopify
Company representatives must be authorized to speak on behalf of their organization
All submissions will be reviewed for accuracy and relevance to merchant needs
Emma C.
Developing content to help you understand, navigate.
Get value insights to grow your stores!
-About Author
Emma C.
As the Chief Marketing Officer at KOIN app, I’m here to build a robust ecosystem by collaping with Shopify apps. Together, we can create seamless integrations that add more value to our shared customers.
KOIN helps merchants retain customers, increase repeat purchases, and drive loyalty by offering cashback and store credit rewards.
📩 Let’s connect! emma@getkoin.io
