A new chapter in loyalty: How GoHappy is weaving a tighter community with store credit
Table of content
- About GoHappy
- Challenge: Creating repeat customers without costly loyalty programs
- Solution: Store credit as a sustainable alternative to discounts
- Benefits
- Ready for the future
Snapshot at a glance
Heavy discounting led to one-time purchases, while costly loyalty programs weren’t feasible.
Store credit system offered a simple, affordable way to reward customers and encourage repeat visits
Customers now return more naturally, management is effortless. GoHappy has a flexible tool for future growth.
About GoHappy
Creative lifestyle, fashion & gifts with a boho spirit
GoHappy was founded in 2017 by Didier S. in Brittany, France, with a simple but powerful vision: to bring joy, freedom, and creativity into everyday life.
What began with a small selection of accessories has since grown into a vibrant boutique offering clothing, jewelry, décor, and lifestyle essentials. Every item is carefully curated with a touch of boho chic, reflecting a love for travel, culture, and effortless style.
Today, GoHappy collaborates with nearly 80 artisan workshops worldwide, from silver craftsmen in Nepal and Thailand to bead artisans in Bali and Vietnam, transforming each product into a piece that tells a story. With free shipping, thoughtful packaging, and personalized service, GoHappy has become more than just a store: it’s a celebration of creativity and individuality.
Challenge: Creating repeat customers without costly loyalty programs
For founder Didier S., traditional discount-based promotions were no longer delivering the kind of growth he wanted.
Heavy discounting often led to one-time purchases and deal-seeking behavior, making it difficult to encourage repeat business or build a stable, long-term customer base.
Seasonal promotions created temporary spikes but didn’t foster the kind of loyalty that sustains a brand year-round.
Didier wanted a system that felt less transactional, one that would naturally bring customers back and support consistent revenue, even during off-peak seasons. He also needed an affordable and straightforward alternative to bulky loyalty platforms that often come with high costs and operational complexity.
“We were looking for a smarter way to build customer loyalty without relying on heavy discounting. Traditional promotions often felt too transactional.” – Didier, Founder of GoHappy
Key challenges included:
Finding an alternative to impersonal, transaction-focused discounting.
Creating a natural reason for customers to return and explore the store again.
Implementing an affordable solution that was both financially and technically accessible.
Solution: Store credit as a sustainable alternative to discounts
The answer came in the form of Koin’s store credit system, a straightforward way to reward a purchase with store credit that customers can use on their future orders. Unlike complex points programs or aggressive discounts, store credit acts as cash in the customer’s account, applied directly at checkout like a payment method.
This approach turns every purchase into an opportunity for the next one. Customers receive tangible value they can easily redeem, which motivates them to return and explore new arrivals, making it a natural driver of repeat sales.
Didier appreciated the affordability and ease of use, especially compared to other loyalty solutions:
“The setup was very smooth. We found Koin both financially accessible and technically flexible, which made the decision easier. The support team has been extremely responsive: every time we reached out, we received a clear and helpful answer very quickly.”
Benefits
Customers return naturally
Instead of waiting for a sale email, customers now have a direct reason to come back. They have store credits to spend. This creates a more organic relationship than discount-chasing.
Built right into Shopify, Koin doesn’t require complex setups or ongoing maintenance. It’s a lightweight and affordable alternative to oversized loyalty platforms, perfect for brands that want simplicity without sacrificing performance.
The team plans to use store credit strategically around holidays and seasonal collections. For example, issuing credit during slower periods to boost sales, or rewarding purchases on high-margin items to increase average order value.
“It’s still early, but it’s clear this tool has strong potential to create commercial added value in the medium and long term.”
Ready for the future
"We believe this tool has real potential to create strong commercial added value in the medium and long term."
Ready to build smarter customer loyalty like GoHappy? Koin makes it easy to replace endless discounts with effective store credit programs that keep customers coming back.
Try Koin free today - Start growing your repeat sales.
Get value insights to grow your stores!
-About Author
Emma C.
As the Chief Marketing Officer at KOIN app, I’m here to build a robust ecosystem by collaping with Shopify apps. Together, we can create seamless integrations that add more value to our shared customers.
KOIN helps merchants retain customers, increase repeat purchases, and drive loyalty by offering cashback and store credit rewards.
📩 Let’s connect! emma@getkoin.io
